Quick facts: 100% free, nothing to buy. Requested on the brand's form. US only. Checked live November 11, 2026.
Mattel wants your family's honest take on toys before they hit shelves. Kids ages 3-13 test new toys and prototypes (on-site in Southern California or virtually everywhere else), and you both walk away with a toy or gift card for your trouble. Register free at mattelimaginationcenter.com/signup.
- What it is
- FreebieAgent tracks Mattel Toy Tester Panel: Free Toy or Gift Card, a free item.
- Who offers it
- Offered by Mattel Toy; the claim link goes to mattelimaginationcenter.com. The freebie comes from the source, not FreebieAgent.
- How to claim
- Claim it on the offer site yourself; it hasn't been set up for one-click yet, so FreebieAgent cannot auto-claim it; you must be 3+.
- Status
- Added November 11, 2026; confirmed live on November 11, 2026.
- Where
- Can be claimed in US.
This one hasn't been set up for one-click yet, so FreebieAgent can't auto-claim it. It only takes a minute on the brand's site.
How to get it
Have ready
- Name
- Mailing address
- Phone number
- Child's age
- 1
- 2
Click "Register" to start the signup form.
- 3
Fill in your name, email, mailing address, and phone number.
- 4
Enter your child's age and answer pre-screening questions.
- 5
Submit your application and wait for approval from Mattel.
Good to know
- Approval required, not all applicants qualify
- Child must be ages 3-13
- Account needed on the brand's site
Based on the brand's offer page on Nov 11. The form may differ a little.
The brand ships your sample, usually in 2-8 weeks. FreebieAgent never charges you.
FreebieAgent score
“Legitimate brand research opportunity with actual compensation for families willing to participate; appeals to toy-loving households and those curious about product development. Score reflects straightforward offer and established brand credibility.”
- FreebieAgent
What FreebieAgent noticed
This is a legitimate consumer research panel run by Mattel itself, not a third party. Kids genuinely get to play with unreleased toys and see design sketches; parents give feedback in separate focus groups. The catch: on-site testing is mostly Southern California only, though out-of-state families can participate virtually via video. Both kids and parents receive compensation (toy or gift card), so it's a real incentive, not just "exposure." The FAQ is transparent about logistics, which is a good sign.
What the form asks for
You fill these in yourself on the brand's site.
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